iPhone Photography, or iPhoneography is a rapidly growing section of the iPhone app store. Millions of people have experienced the joy that is the simplicity of the iPhone camera, and the surprising quality of the hardware on even the first generation iPhone. Having owned probably a half dozen different digital cameras, including a high end DSLR, I have to say, the iPhone camera has a special and significant place in my photography.

What is it about the iPhone camera that people love? To be honest, the interface is a bit clunky, its hard to hit that little button to take a self-shot, and theres no flash. But people seem to love it, as do I.

In any event, in the years that the iPhone has been out, people have been looking for ways to augment that experience. With the creation of the app store, many great apps have come out to do just this, such as Hipstamatic, Quad-cam, etc… but there is something about all the apps… they are decidedly primitivist.

What do I mean by that? Almost all of the apps look to emulate older, decidedly less sophisticated camera equipment. The joy of having an element of randomness in your photography, the digital analog of darkroom development, is exciting. But what if we took the computing power of the devices of today, and used them to create modernist works. Cubic works. Neo-impressionist, minimal, divisionist and chromoluminarist works.

And so, the idea for a new suite of apps: Chromocam - Focused on modern iPhone Photography.